It was born from the idea of an Italian guy whose dream was to open a beach bar. He moved to Spain, leaving everything behind, and began traveling along the entire Spanish coast from Barcelona to Cádiz, searching for the right place. He found it here, in Marbella, and fell in love with its climate.

He started working for free at a beach bar to learn the language and immerse himself in the hospitality world, which was completely new to him. In his search, he eventually found the spot where we are today.

The name 'La Dolce Vita' represents, as his friends used to say, that he was living in a privileged place, and that's how the name came to him.